# SAND & MEHR – Product animation brief

Edit this template in a text editor or shared document. Complete the decisions already made and leave unresolved points visible as questions.

## Project and product
- Project / product / current version:
- Coordination contact:
- Person approving the product representation:
- Intended publication date:

## Purpose of the film
- Who will see it, and in what situation?
- Which specific question should it answer?
- What happens next on the website or in the sales process?
- What must remain understandable without sound?

## Available source material
- 3D / CAD files, versions and formats:
- Photographs / dimensions / video of the actual movement:
- Approved product, colour and material variants:
- Differences between source files and the current product:
- Logo / fonts / brand guidance:
- References and the specific quality you like in each:
- Usage rights / approvals for supplied assets:

## Storyboard
| Scene and question answered | Image, movement and text | Duration and open decision |
| --- | --- | --- |
| 1 | | |
| 2 | | |
| 3 | | |
| 4 | | |

## Outputs and integration
| Placement and image format | Language / audio / subtitles | Preview / playback controls |
| --- | --- | --- |
| Product page: aspect ratio / resolution | | |
| Social media: aspect ratio / resolution | | |
| Other use: aspect ratio / resolution | | |

## Process and proposal comparison
- Model preparation required:
- Shots and variants to produce:
- Motion-draft approval:
- Material and lighting approval:
- Number of consolidated revision rounds:
- Arrangements for added scenes / new product versions:
- Finished files and any editable project files required:
- Agreed uses of music, voiceover and other assets:

## Delivery review
- Product, dimensions and variant are correct:
- The action is understandable in its intended placement:
- Text is readable on the target device:
- All agreed format and language versions are supplied:
- Integration, preview and playback controls have been checked:

Contact: info@sandundmehr.com · https://sandundmehr.com/en/services/3d-produktanimation/