Implementation
UI and trust refresh
A new design for one existing page, on desktop and mobile, with organised content and development notes.
Analysis / Visual design · Visual language
VAT-exempt under section 19 of the German VAT Act
Imagery and brand review
Does your imagery fit your offer? We review up to ten images and five page sections, then recommend a visual direction.
US$649.00
Total price · one-offVAT-exempt under section 19 of the German VAT Act
- Up to five page sections and ten images
- Fit with the offer and visual consistency
- Image hierarchy and specific art-direction recommendations
Your enquiry is non-binding. An order is created only when you accept our quotation .
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Service scope
Your result
- Annotated image selection with criteria for suitability and use
- Recommendations for subjects and their arrangement on the page
Included
- Up to five page sections and ten images
- Fit with the offer and visual consistency
- Image hierarchy and specific art-direction recommendations
- One written follow-up round about the results
Excluded
- No photoshoot, image production or image licence
- No new corporate identity
- No legal review of existing image rights
Which projects does this service suit?
Suitable if …
- Your images feel inconsistent or explain the offer only partly.
- You want to clarify a design direction before new production.
Not suitable if …
- You need new photos immediately or complete brand development.
- You want legal approval for third-party images.
Possible overlaps with: UI and trust refresh. If you enquire about these services for the same project, we check for duplicated work before commissioning. Your selection also shows a notice.
What this covers
Why do our website images feel generic or inconsistent?
The product page lacks a detail view while a large mood photo takes up space. We check what your existing images do and which subjects are missing for the offer.
The visual language and brand review examines up to ten images and five page sections. You receive an annotated selection and criteria for further use. The focus is whether images fit the offer, the message and each other. A new brand identity and production of new images are excluded.
Which images your offer needs
We compare perspective, colour, crop and setting across existing images. This produces selection rules for further images, such as when a detail view is needed and how much background helps recognition.
We also examine hierarchy on the page. A large decorative image can overshadow a smaller but important product view. The report explains each image's task and how it should be arranged. You can use recommendations for library selection or a later production brief. Image licences and a photoshoot remain separate services.
Does this sound familiar?
The website feels interchangeable
The large image shows a generic workspace. It does not explain what distinguishes your offer. We check which information the image should convey at that location.
Images work individually but not together
One product has cool lighting; another is warmly lit and tightly cropped. The overview feels unsettled. We compare crop, perspective and lighting across the selected images.
Important information gets lost
The mood image fills the screen while material or workmanship is barely visible. We consider the image sequence alongside text and the next selection decision.
How we approach it.
Clarify the offer and image tasks
You describe what visitors need to know before deciding. We then define which images and page sections to review and what each image should do there.
Consider selected images in context
We compare selected images where they appear on the page. This lets us assess crop, weighting and repetition in relation to your offer rather than by isolated taste.
Hand over revision criteria
We recommend specific changes or image-selection criteria. Your team can use existing images better or brief later production. Procurement, rights clearance and production are excluded.
After handover
Use the recommendations for your next selection: which image shows the whole product, and which provides a needed detail? Note where existing material can be cropped differently and where a shot is missing. This can inform a later photography brief.
If images already fit but information hierarchy and page design need work, the UI and trust refresh is more suitable. Any combination should define the image-review portion so the same section is not fully analysed twice.
Consider what visitors should understand or choose on the page. Have existing design guidelines and the relevant visuals ready for the later discussion.
Identify which content and images are fixed and which may change. If rights or product details remain unclear, we need to know before starting design work.
Terms used in this service
What does that mean?
- Image hierarchy
- The weighting of images on a page. Size and placement help determine whether the whole product, a detail or a usage scene attracts attention first.
- Art direction
- The design direction of an image series. It defines, for example, which perspectives, lighting and crops fit the respective image tasks.
- Visual consistency
- The recognisable connection within a design. A series can show different subjects while recurring perspectives or lighting make them fit together.
Before your enquiry
Questions about the offer.
What is included, what do you need and what happens after your enquiry?
The process in detail →Will I receive new images or a new brand?
The package delivers a review and design recommendations. Photoshoots, image generation, licences and a full corporate identity are excluded. Recommendations can provide the basis for a separate production commission.
Can you assess stock photos too?
Yes. What matters is whether each image fits the offer and its task on the page. A library image is not automatically unsuitable. It should not falsely imply team membership or client work.
Do you review my image usage rights?
Legal review of image rights is excluded. Existing source information helps with context but does not replace rights clearance. Required usage rights must be established separately before publication.
Which images should I select?
Choose material relevant to your offer and important decisions. A mixture of overview and detail can be more useful than ten almost identical images. The final selection of up to ten images and five page sections is agreed beforehand.
What is an art-direction recommendation?
It describes a reasoned design direction, such as which perspectives, image tasks or selection criteria fit the offer. It is more specific than a mood word but is not yet a produced image series. Your team can use it for selection or briefing.
When does work begin?
The work window is confirmed in writing before commissioning. Work starts once all required materials are available.
Which access is needed?
Existing page sections and images within the agreed scope A brief description of the offer, audience and intended impression Provide only material you are entitled to share for review Credentials must not be included in the enquiry. Details are agreed only after written commissioning.
What happens after handover?
One written follow-up round is included. The service scope lists the analyses, designs or technical changes covered by the package. We agree additional work with you before it begins.
Read more on this topic
Many visitors, few orders: what to check before a redesign
Is size guidance missing beside the selector? Examine a specific purchase task on a smartphone, then check the change along the same journey.
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Ongoing support
Design implementation support
Your developers are implementing an approved design. We compare two interim versions with the design and discuss agreed implementation questions.