Ongoing support
UX decision advice
You are choosing between product options. We compare up to three using your existing materials and write a decision brief.
Analysis / Product Design · UX Research
VAT-exempt under section 19 of the German VAT Act
Market and competitor review
What do comparable services promise, and how do visitors get started? We research up to five providers and compare the findings with sources.
US$1,349.00
Total price · one-offVAT-exempt under section 19 of the German VAT Act
- One offer of your own and up to five jointly selected comparison offers
- Desk research using publicly accessible sources
- Comparison against up to eight agreed criteria, such as scope, published pricing structure or entry point
Your enquiry is non-binding. An order is created only when you accept our quotation .
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Service scope
Your result
- Comparison matrix with traceable sources and research date
- Three positioning hypotheses including questions still to investigate
Included
- One offer of your own and up to five jointly selected comparison offers
- Desk research using publicly accessible sources
- Comparison against up to eight agreed criteria, such as scope, published pricing structure or entry point
- Source list, comparison matrix and three testable positioning hypotheses
- One written follow-up round about the report
Excluded
- No representative market study or unsupported estimate of market size and revenue
- No paid reports, surveys or access to other providers' internal systems
- No claims about a provider's commercial success based solely on visible features
Which projects does this service suit?
Suitable if …
- You want to prepare an offer or product decision using publicly available information.
- The relevant comparison can be limited to a few offers.
Not suitable if …
- You need a reliable market-size calculation or representative demand data.
- The information sought exists only behind paywalls or in third-party internal systems.
What this covers
How does our offer differ from similar providers?
What distinguishes your offer from competitors? We compare publicly visible services using the same criteria, such as pricing structure, service scope or enquiry journey. Sources and research date are documented.
The market and competitor overview researches up to five jointly selected comparison offers through public sources. Up to eight criteria are agreed beforehand. These might include service scope, published pricing structure or the path to a first enquiry. Sources and research date remain traceable.
Compare offers using the same criteria
Desk research evaluates publicly accessible sources. We compare what providers publish. Website presentation alone reveals neither revenue nor customer satisfaction; we include such information only where publicly substantiated.
You receive a comparison matrix and three positioning hypotheses. A hypothesis is an assumption to test, such as whether a clearly defined entry offer would be easier for your audience to understand. It is not yet proven market demand. Depending on the open question, next steps might be interviews, revising an offer or a targeted test.
Does this sound familiar?
You keep comparing new individual examples
The team collects screenshots of other providers. Each example brings new standards. We define shared criteria so offers can be compared consistently.
Positioning remains too general
Your offer is described as ‘individual and flexible’, but its difference from competitors remains unclear. We compare publicly described services and formulate testable positioning hypotheses.
A feature is proposed for copying
A competitor shows a striking configurator. Before rebuilding it, we examine its visible task and your own needs. This does not establish whether it succeeds for the competitor.
How we approach it.
Choose the comparison question and offers
We clarify the decision you are preparing and choose up to five suitable offers. These may include direct competitors or other alternatives. Selection and criteria are recorded.
Capture public information systematically
We compare agreed criteria using public sources and link to the evidence. Other providers' unpublished usage, customer or business data remains unknown.
Hand over differences and hypotheses
The matrix compares observations and contains three testable positioning hypotheses. Your team can select which assumption to investigate next. A competitor is not adopted as a model without scrutiny.
After handover
Bring the matrix to your next offer discussion. Consider which difference could matter to your audience and select a hypothesis for further investigation. Missing information from other providers remains expressly unknown.
UX decision advice is related when choosing between specific courses of action. User interviews address a different question if you want to understand an audience's needs and experiences. Both extend beyond evaluating publicly visible offers.
Note the product question you want to clarify and the current state: idea, design or usable application. We discuss this after receiving your enquiry.
For interviews and tests, we agree participant selection and the handling of research data in advance. You do not need personal interview data or confidential project documents for the first contact.
Terms used in this service
What does that mean?
- Comparison matrix
- A table comparing offers using the same criteria. Each detail has a source; unpublished information remains a visible gap.
- Positioning hypothesis
- A testable assumption about how an offer differs for its audience. Whether that difference is understood and needed requires further investigation.
- Public source
- A publicly accessible reference, such as a product page or price list. It documents published information at the research date, not internal business results.
Before your enquiry
Questions about the offer.
What is included, what do you need and what happens after your enquiry?
The process in detail →Is this a representative market study?
No. The comparison examines agreed providers and publicly available sources. It neither estimates market size nor includes a representative survey. You receive a traceable section of evidence for a specific offer decision.
Can you identify which competitor sells the most?
Design and visible features cannot establish that reliably. The report is limited to substantiated public information and marks open questions. Unpublished revenue is not estimated.
Will you copy successful competitors for us?
No. Research should reveal differences and your own decision options. Text, brand presentation and others' work are not copied. A positioning hypothesis must fit your actual offer and be investigated further.
What is desk research?
Here, desk research means structured investigation of existing publicly accessible information. No new customer interviews are conducted and no third-party internal systems are examined. The strength of conclusions depends on what is actually published and traceable.
Can I suggest the comparison offers?
Yes. The final selection is defined jointly around the research question. Up to five comparison offers are included. A useful selection may include direct competitors and other relevant alternatives where agreed criteria allow a clear comparison.
Will competitors' prices become our prices?
No. Published pricing structures can be a comparison criterion, but they do not determine your costing or automatically justify a price recommendation. Terms and scopes differ. The comparison must identify these differences rather than merely placing numbers side by side.
What do I do with a positioning hypothesis?
Treat it as a testable assumption. Before a far-reaching decision, establish which information would support or refute it. This might require further research or a suitable audience study. The hypothesis alone is not market evidence.
When does work begin?
The question, comparison offers and work window are agreed before commissioning.
Which access is needed?
A described offer and a specific positioning question Agreed comparison offers and criteria The information to investigate is publicly accessible Credentials must not be included in the enquiry. Details are agreed only after written commissioning.
What happens after handover?
One written follow-up round is included. The service scope lists the analyses, designs or technical changes covered by the package. We agree additional work with you before it begins.
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