Visitors arrive in your shop, but questions remain when choosing a product or using the cart. We investigate the purchase journey and turn the findings into specific design and development tasks.
Browse services in the shop View a work sampleComplete a purchase journey: find a product, choose a variant and add it to the cart. Is the delivery time missing? Does the selection reset? Does the page take several seconds to respond? These observations help define the task. Existing usage data can also show how often visitors leave and where.
Sizes, materials, package contents and suitable variants need to be clear where someone makes a decision. Information in an FAQ is of little help when it is needed beside the product.
We also examine selection fields, feedback and the route back to the product. The review covers the agreed journey on narrow and large screens.
A fictional shop sells bicycle bags. Its product page lists volume and colour. Compatible racks are explained only in a separate guide.
An illustrated guide beside the variant selector shows the mounting system, dimensions and required adapters. Package contents appear directly below.
A test participant uses their rack's dimensions to choose a suitable variant. Changes in the order data can then be investigated separately.
Several decisions need to fit together during a purchase. One visitor may find the right jacket but not understand the sizes. Another knows exactly what they want but discovers the delivery time only in the cart. They leave at different stages. A shared metric does not explain these reasons. We therefore examine the route to a specific order and record which information or function is missing at each stage.
'The product page is confusing' is not enough for a development task. 'After going back, the cart shows size S again even though M was selected' is more useful. The report identifies the location and describes the expected behaviour. Your team can plan a correction and then repeat the same journey.
Shop diagnosisYou have a product page and a cart, but no reliable usage data yet. The purchase journey check provides annotated findings about the visible interface.
We review one product page and the cart. Find out where information is missing and which changes to test first.
You have several issues to investigate and existing tracking. The shop diagnosis helps identify related causes and the order of the next steps.
We examine one purchase journey and the available analytics data. The report sets out findings, open questions and the next tests.
Not every finding calls for a new theme. Missing package information can often be addressed differently from a broken variant selector. We separate content, design and technical behaviour. Priorities depend on the task, the severity of the obstacle and implementation dependencies. A cart problem may be more urgent than a tidier homepage.
Before a larger rebuild, consider the economics too: what does implementation cost, when could it take effect and what contribution margin would additional orders generate? The calculator helps compare your own assumptions. An attractive layout or more visits does not automatically answer those questions. The review first provides a basis for deciding which change to commission.
Read the guideWe define one product page and a specific task. The report shows observed obstacles on annotated screenshots, including places where the cause remains unresolved.
Findings become tasks with verifiable outcomes. We discuss priorities and answer follow-up questions. Your team, your shop provider or us can implement the separately agreed work.
Send a product link and describe who it is for. Add an anonymised support question or a common reason for returns. For sizes, sets and accessories, explain what fits together and what must be ordered separately. Anonymised examples are sufficient.
Tell us the shop platform, theme and important extensions. If a relaunch or agency project is already commissioned, this helps us assess changes and avoid duplicate work.
Many tasks can be addressed in the existing shop. We first describe what needs to change. A theme change or rebuild needs its own justification and a separate scope.
A check delivers findings and recommendations. You can give these to your existing shop provider. If you want us to design or develop the changes, choose a suitable implementation service.
Before making a change, define which task should become easier and how you will recognise that. Usability tests examine the journey. Conclusions about order rates also require suitable measurement and a meaningful comparison.
An accessible product page and cart are enough for the purchase journey check. You do not need a finished brief or analytics setup. If you want existing figures included, consider the shop diagnosis instead.
If nobody visits your shop yet, demand also needs investigation: who searches for these products, which terms do they use and through which channels? Usability and reach are separate tasks. A well-explained product still needs to reach its buyers.
