Analysis
Enquiry journey check
Do visitors understand your offer? We review one service page and the path to an enquiry, even without analytics data.
When you answer the same questions repeatedly
This answer belongs on your website.
You explain for the third time on the phone which jobs you accept. The form again lacks the details needed for a proposal. We review what the website should answer first and what needs personal discussion.
View scope and price See the exampleFictional sample project
What a window cleaner can clarify before an enquiry.
Current starting point
Sparkling results. Reliable service. Contact us for your individual quote.
Suggested service page
We clean windows in private homes within the city. For a quote, briefly describe the home and which windows can be reached from inside. We discuss special cases with you.
- 'Do you accept private customers too?'
- The intended customer group appears directly beside the offer.
- 'Which details do you need from me?'
- The page explains what helps an initial assessment. Specialist terms are unnecessary.
In this example, the person requests a quote. The response therefore acknowledges the enquiry. The business decides on the project and appointment afterwards.
Which question comes before almost every project?
A special case may need a conversation. Whether you work within the city or accept certain jobs can be explained beforehand. The enquiry journey check looks for such missing information on one service page and its contact journey.
We also examine the form: what do you need for the first reply? Which details can someone not yet provide?
You first have to explain the basics.
Private or commercial? Which location? What kind of work? Recurring questions show where a service page could be more specific.
The form demands the finished solution.
People who know only their problem cannot yet choose a specialist service. Let them describe their situation before demanding a precise selection.
Start with a review or already design?
The enquiry journey check investigates missing information and contact obstacles. If that task is defined and you need a new design for one page, consider the UI and trust refresh.
Implementation
UI and trust refresh
A new design for one existing page, on desktop and mobile, with organised content and development notes.
The check delivers recommendations. The refresh delivers a design. Technical implementation is separate for both.
The form needs to fit your first reply.
If you first need the issue and location, make those easy to provide. A precise service selection belongs only where visitors understand the differences. Additional required fields need a reason.
Feedback after submission matters too. If a proposal comes next, do not say 'Appointment confirmed'. Your actual business process determines the wording.
Enquiry journey checkUse your everyday work as the reference.
Two short notes help you get started:
A recurring question
Write it as people ask it. Names and personal details are not needed.
Your first useful reply
What do you need to know to help? That can guide the page and form content.
Does the review fit?
You know your offer and the questions around it.
An existing website, a specific contact journey and an everyday example are enough to agree the review.
If your offer is still undecided, settle that first. A form cannot make that decision for you.
Ask us for adviceCan we still keep personal advice?
Yes. The page explains recurring basics such as service area and requirements. Questions needing your judgement lead on to personal contact.
Do I need to forward customer emails?
No. An anonymised description of the recurring question in your own words is enough to start. We agree materials after the enquiry.
Will you rewrite the whole website?
The enquiry journey check includes findings and suggestions for one page and its contact journey. New copy for every subpage is not included.
How can I later tell whether the change helps?
After the change, check two things: does the discussed question still arise, and do enquiries include the details needed for a proposal? Fewer messages are of little benefit if relevant enquiries disappear too.
Explore the topic.
You know your offer. A new visitor does not.
Technical terms, course names and internal processes need explanation on the website. We therefore examine one service page and the journey to an enquiry.
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