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Marketing · Free tool

Kampagnenlink erstellen.

Create links for newsletters, ads and social media.

Kampagnen einheitlich benennen.

UTM parameters identify the source of a campaign link. This is particularly useful when newsletters, ads and social media all link to the same page.

Use for free

Consistent naming saves clean-up later.

Agree within your team how sources and campaigns are named. newsletter, Newsletter and newsletter_october can appear as different values in a report. Short, consistent names are easier to filter and compare.

The source identifies where a link comes from, the medium describes the channel and the campaign identifies the occasion. utm_content helps distinguish two ads or link positions. Never put personal data such as email addresses in these values.

UTM parameters do not set up analytics. They can only be analysed in a suitable, separately configured system. Any consent required for that system is independent of creating the link.

So ist ein Kampagnenlink aufgebaut

https://example.org/angebot
  ?utm_source=newsletter
  &utm_medium=email
  &utm_campaign=herbst_2026

Feld	Example	Bedeutung
utm_source	newsletter	Which source does the link come from?
utm_medium	email	Which channel is it shared through?
utm_campaign	herbst_2026	Which campaign does it belong to?
utm_content	header_link	Which variant or position was clicked?

No account needed. Link parts are assembled locally; other existing parameters are preserved.

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