For online shops, websites and digital products
USA · USD
Two people packing goods at a worktable.
For your online shop

The visits are there. What stops people buying?

We review one product page and the cart on mobile and desktop. Annotated screenshots show the obstacles on your own pages and which change we would address first.

View the purchase journey check See a working example

A new theme is quickly suggested.

A new look does not answer a size question. We start where customers choose a variant and check their selection in the cart.

See the example
  • The size is listed. The dimensions are not.

    Someone choosing between M and L needs size guidance beside the selector. Detours through the page are especially noticeable on mobile.

  • Something is wrong in the cart.

    The variant changes but the old image stays. Or shipping information is missing. These locations can be investigated specifically.

Usability, data or load times?

The purchase journey check covers one product page and the cart. The shop diagnosis adds existing analytics data. If the shop loads too slowly, choose load time analysis.

A hand holding a payment card beside a laptop displaying an online shop.
Offer
Analysis

Purchase journey check

We review one product page and the cart. Find out where information is missing and which changes to test first.

US$549.00Regular catalogue price US$649.00
Total price · one-off
VAT-exempt under section 19 of the German VAT Act
View details
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The shop diagnosis includes the purchase journey check. You need only one of these services for the same journey.

Fictional sample project

Which size fits?

A light blazer on a hanger in the fictional product example
Suggested product page

Choose a size

  • S
  • M
  • L

Explain dimensions and fit right here.

Observation
Dimensions appear far below the size selector in a closed content panel. Someone choosing between M and L has to leave the selection and search.
Interpretation
The necessary information exists, but it is in the wrong place.
Next step
Size guidance belongs beside the selector. A test task can then show whether someone can independently find the right size.
Read a sample report
Hands looking at a product on a smartphone beside an open parcel.

What we examine in the purchase journey.

A spare part needs different information from a sofa. The review therefore starts with your range and a specific purchase journey.

Purchase journey check

Does this variant fit?

Does the spare part fit my device? Will the sofa fit through the door? We check whether compatibility, dimensions and materials can be found at selection. After switching variants, imagery and availability need to match the new choice.

On mobile, we also examine the steps between: how far apart are selection and Add to cart? Does a notice hide the next action?

Can the selection be corrected?

The cart must identify the selected variant. After a quantity change, quantity and price must agree. Removing an item needs understandable feedback.

Your shop provider establishes where the behaviour originates: the theme, an extension or an API. The finding identifies where it becomes visible.

What do the figures say?

Fewer orders do not explain the cause. A size may have sold out or a campaign may have brought different visitors. The shop diagnosis therefore examines the journey and data for the same period.

Definitions must agree too: Shopify distinguishes sessions with a purchase from orders because one session can produce several orders. Clarify such differences before turning a figure into a change request.

Shopify: distinguish sessions and orders

From screenshot to change.

Your shop provider should receive a task that can be implemented and checked.

  1. Choose a location for review

    Identify a product page and what you have noticed there. The report shows the location and a reasoned change proposal. One round of written follow-up questions is included.

  2. Check after implementation

    Can the size now be found? Is the variant correct in the cart? Repeat the same task. The effect on orders requires separate evaluation.

Aufgefächerte Farbmuster in abgestuften Rosa- und Violetttönen.

Is the right image missing?

A backpack may need a view of its compartments. Furniture may need a size comparison in a room. Another atmospheric photograph does not answer those questions.

The imagery and brand review helps assess existing images and prepare the next shoot. Image production is a separate service.

US$649.00
Total price · one-off
VAT-exempt under section 19 of the German VAT Act
Imagery and brand review
Good to know

Before your enquiry

A good fit if …

  • Your shop already sells products and its product page and cart are accessible.
  • You want a defined purchase journey reviewed before commissioning changes.

This check is too early for a shop still being built. It needs an accessible product page and cart.

Ask us for advice How a project works
What do I receive beyond a checklist?

Annotated screenshots of your product page and cart, suggested changes and a reasoned order. One round of written follow-up questions is included.

Does the smaller check work for Shopify or WooCommerce too?

Yes, for the visible use of one product page and the cart. To investigate existing analytics data as well, choose the shop diagnosis. It already includes the qualitative check.

Which data do you need?

For the purchase journey check, an accessible shop and a short product description are enough. Customer data and tracking access are not required. For a shop diagnosis, we agree aggregated data or limited read access.

Can my existing shop provider implement the changes?

Yes. The report is intended to be shared. The displayed price covers the review. You decide afterwards who implements changes and what that costs.

Can you tell me how much more I will sell?

An interface problem alone does not support that calculation. After a change, its relationship with orders needs investigation. For planning, compare your own assumptions with costs in the calculator.

Is a shop redesign already being discussed?

Turn a general wish to rebuild into a reasoned list of changes.

Before the shop redesign

Further reading

All articles
Your starting point

Start with one purchase journey.

One product page and the cart are enough to start. The service page explains the scope of the check.

Purchase journey check

US$549.00Regular catalogue price US$649.00
Total price · one-off
VAT-exempt under section 19 of the German VAT Act
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