Elisabeth Schenk
Elisabeth works on 2D and 3D animation, motion design and graphic design. Her media design work covers visuals for film, advertising and AR/VR, as well as brand identity and print. At SAND & MEHR, she focuses on 3D, imagery and research.
Areas of focus
Articles on this topic
All insightsPlanning a 3D configurator: variants first, then the view
Which versions can actually be supplied? Prepare selection rules and the handover to an enquiry or shop.
Is a 3D product view worth the cost?
Add up modelling, web preparation and integration. A fictional shop example shows how much the result depends on the assumed order rate.
3D for your shop: model, rendering, viewer or AR?
A model, rendering, rotatable view or AR: narrow down the right product display and prepare the files, measurements and references.
Preparing photos and CAD files for a 3D shop model
Photos, measurements or a CAD file: prepare your product for modelling and avoid follow-up questions about hidden details.
Reducing GLB file size: optimising 3D models for the web
Long loading times or jerky interaction? Check geometry, textures and decoders separately, then compare the result on the actual shop page.
Product rendering, 3D view or animation: what helps in a shop?
A rotatable model is not worthwhile for every product. Decide based on the question your product presentation needs to answer.