People cannot find the size guide.
Explore how visitors move from the product page to sizing information and the basket. You can then test a better-placed guide against the original version.
Analytics & A/B testing · Beta pilot
Find out what works on your website.
Understand visitor journeys, compare segments and test better pages. Apply for our free beta pilot.
Applications are reviewed. Access is not guaranteed.
Understand more, improve with focus
Your next improvement starts with a clear picture.
You put time into your website. Our tool shows which pages people use, where journeys end and which visitors reach your goal. Find specific places that deserve a closer look.
Start with a question from your business: can visitors find the right service? Do they reach the basket? Does the contact journey lead to an enquiry?
Example view
The service page brings few enquiries.
Compare entry points and journeys to the contact form. Test a clearer description of the outcome; the goal is a confirmed enquiry, rather than a button click.
The mobile journey looks different.
Compare smaller and larger screens. Sources, period and goal must be comparable before you turn an observed difference into a task.
Two designs, one open decision.
Define the goal and duration before starting. Compare copy, layouts or separate page URLs in a scoped A/B or A/B/C experiment.
Example view
Product pageSize guideBasket
Where does the journey stop?
Find the point where a clearer page could help visitors move forward.
Visitor journeys & page analysis
Find the points where visitors leave.
Follow the journey from the first entry to the action that matters. See which pages people visit, where paths branch and where visitors stop progressing.
Use sources, goal funnels and scroll depth to narrow down the area and work on a relevant improvement.
Example view
Segments & comparison
Discover who your website works well for.
Compare mobile visitors with desktop users, or paid campaigns with organic search. Saved segments bring together the groups that matter for your decision.
Set conditions and exclusions, then reuse the group in your reports. Keep the same comparison in view when you make the next change.
Example view
A/B & A/B/C testing
Test your idea against the current page.
A different button label, a new arrangement or a new page design: compare an original and its variants in an A/B or A/B/C campaign. Layout changes at the same URL are supported too.
Choose your goal and duration. The report shows results for each variant, trends and statistical uncertainty, giving you a basis for deciding which change to pursue.
One tool for your next step
The reports that matter, together.
Sessions and goals
The overview, daily trends and defined goal events work without an active experiment.
Sources and journeys
Recorded entry points, sources and goal funnels show where to investigate further.
Saved groups
Reuse segments and compare them to address a particular question.
Pages and interactions
Scroll depth and unusual click patterns help identify usability issues.
Variants and duration
A/B and A/B/C campaigns connect a planned change with a goal chosen in advance.
Project-specific access
Customers see explicitly assigned projects. The team manages setup and experiments.
Your starting point with SAND & MEHR
Website analytics and A/B tests. With a team on your side.
Use our tool in the free pilot and talk directly to the people who can also work on your website. From the first data question to implementing an improvement.
| Your starting point | SAND & MEHRFree beta pilot | Other tools |
|---|---|---|
| Getting started | Free once approved | Free allowance or paid plan |
| Analytics & A/B testing | Visitor journeys, segments and tests in one workspace | Choose features by product and plan |
| Setup | Work with our team when you need help | Check setup and support with the provider |
| From data to improvement | Analytics, design and development with our team | Add suitable analysis and implementation support |
| Cost of support | Scope and price agreed before you commission us | Check software and additional services separately |
Apply for the beta pilot
Features and support vary by provider and plan.
When you want support
We help you put the data to work.
Access to the tool is free. Choose our support when you need it, with a separate proposal and a clear scope of work.
Start with reliable measurement.
With the Analytics data check, we examine your existing events and metrics. Find out which gaps affect your analysis and what should be corrected next.
Explore the Analytics data checkFocus on the next improvement.
With the Shop diagnosis, we investigate a defined buying journey and prioritise the next steps. Your team can implement the recommendations, or you can commission us to help.
Explore the Shop diagnosisStart for free
Understand your website better. For €0.
Apply to use the reports on your own website during our free beta pilot. Setup, analysis and implementation support can be commissioned separately.
Once we accept your application, we set up protected project access for your website. We agree what you want to measure and how to connect the tool.
- Your own website
- Visitor journeys and segments
- A/B and A/B/C campaigns
- Protected project access
Pages and usage allowances are agreed before activation. Paid support is commissioned separately.
Knowledge for your website
Get more from your reports.
Why do analytics and shop numbers differ?
Review measurement differences before turning numbers into a decision.
Read the articlePlenty of visitors, few orders.
Narrow down shopping obstacles before rebuilding the whole shop.
Read the articleStill wondering?
Your questions about getting started for free.
Tell us about your website and what you want to find out. We will reply by email.
Apply for the beta pilotWhat is free?
Software access is free during the pilot. Personal setup, consulting and implementation are additional services that you commission only after receiving a separate proposal.
Does applying guarantee access?
No. We review every application for suitability and available capacity. We may decline or defer participation. Your beta pilot is confirmed only when we explicitly accept your application. We agree the integration, measurement scope and period beforehand.
Do I have to purchase your services?
No. You can request free pilot access without commissioning additional work. If you want support, our services provide a clearly defined scope.
How is the tool installed?
A tracking script is added to the website and connected to its consent management. We agree the setup and relevant events before measurement starts. Recordings require an additional consent choice.
Can I keep my existing analytics?
Yes. We can plan the pilot alongside your existing measurement. Together we choose the report you want to try and the integration it needs.
Are heatmaps and automatic shop integrations included?
The heatmap overlay for public websites and automatic Shopify/WooCommerce order imports are in preparation. We agree the available views for your website during the pilot. Revenue reporting currently uses manually confirmed order imports.
How many visitors do I need for an A/B test?
That depends on your goal and the change you want to detect. With low traffic, start with visitor journeys and page analysis. For an experiment, we plan an appropriate period and sample size.
Free beta pilot
Apply for the beta pilot.
Tell us about your website and what you want to find out. We will review your application and reply by email.
Submitting this form does not guarantee access. We may decline participation; your pilot starts only after we confirm acceptance.
Preparing the form.