We review product pages, the cart and checkout to help you understand abandonment and implement suitable changes. Our work connects analytics, UX design and development in Shopify or WooCommerce.
A low conversion rate does not explain why people leave. Delivery information may be missing, or the visit may be research rather than a purchase attempt. We connect available data with the interface and customer questions to define a reasoned change instead of guessing at a new button colour.
We examine a specific journey and its pages. For a shop, that might run from variant selection to checkout; for a service business, from the offer page to an enquiry. Existing analytics can help narrow the issue down. We check what events count and which visits the measurement covers.
Missing size information needs a different response from a cart that loses the selected variant. We identify the location, the decision it affects and the expected behaviour. That establishes whether content, design or development is needed. Your current partner can implement the work, or you can commission us separately.
Usability testing shows whether a task becomes easier to understand. An A/B test can compare variants under suitable conditions, with reliable measurement and enough observations. We also consider what follows: the relevance of enquiries, returns and contribution margin.
Each service page sets out its scope and current price. Your selection is a non-binding enquiry; we clarify outstanding questions before you commission the work.
We review product pages and the basket. Find out where information is missing and which changes to test first.
We examine the purchase journey and the available analytics data. The report sets out findings, open questions and the next tests.
What do the figures show before and after a change? We compare metrics and review other influences that limit the conclusions.
An accessible product page and its cart give us a starting point for a purchase journey check. If you already have data and several connected issues, a shop diagnosis may be a better fit. Your link and a typical customer question help us discuss where to start and what measurement or technical capabilities a broader CRO roadmap would require.
Luka works on Product Design, UX and CRO. We involve Andrejs and Arad when changes require frontend or backend work. That connects findings, design and implementation with your existing website.
Meet the teamWe are based in Bassum near Bremen and work with teams across northern Germany, Germany, Austria and Switzerland, as well as internationally. We collaborate remotely in English or German, with on-site meetings by arrangement. Together, we agree how to coordinate the work and which deliverables your project needs.
More orders can still leave you worse off. Using a discount example, the video shows why you need to consider what each order contributes as well as the conversion rate.
Conversion optimisation connects a specific purchasing task with a verifiable change. A low order rate prompts investigation; its cause needs examining in the offer, journey and, where available, data.
Many shop visitors without purchases are initially a reason to examine buying intent and availability more closely. A campaign may reach people who only want information for now; at the same time, an unavailable size may prevent ordering even when interaction is clear. CRO consultancy therefore considers which visitors meet which offer and which decision they can actually make there.
The conversion rate summarises the outcome but does not explain an individual abandonment. Reviewing the product page and basket adds the visible journey to the metric. When existing analytics data is included, periods and event definitions need to match. A supposed obstacle should not be inferred from a declining graph alone.
Optimising a product page may require new information, a different layout or a functional correction. If included items are missing, clear information helps. If selection disappears after changing a variant, behaviour needs correcting. The location and expected result determine the work, rather than the popularity of a general CRO technique.
These business questions apply equally to Shopify and WooCommerce. Themes, extensions and interfaces change the technical effort, however. A report should therefore be useful to your existing shop partner. They can assess implementation, or it can be agreed separately with SAND & MEHR. The analysis scope remains distinct.
For the brief, phrase the issue from a buyer’s perspective: which information or response is missing to continue? A team can then compare solutions. Added explanation and revised selection may address the same problem differently. Suitability depends on the range and existing system and needs justification in the actual journey.
A usability test can examine whether people find a size guide and use it to select the appropriate variant. An A/B test compares variants under suitable conditions. These methods answer different questions. A meaningful experiment needs suitable measurement and enough observations.
With little traffic, not every small change can be evaluated reliably using order rates. It then makes sense to investigate the specific interaction question and state the limits of the conclusion. A test should define the decision beforehand and how unclear results will be handled. A desired winner cannot replace a reliable comparison.
More orders are only part of the assessment. Discounts, returns and extra processing can change contribution margin. An enquiry website also needs to consider whether contacts fit and become orders. The target metric should therefore match the business’s actual task rather than merely the event easiest to access in a dashboard.
The purchase friction check provides a qualitative review of the product page and basket. The shop diagnosis adds existing data; an impact analysis considers the scoped change and comparison. Each service page defines its scope. None of these reviews creates a guaranteed increase. Their findings provide a traceable basis for the next decision and separately planned implementation.
Whether you want to improve an existing website or develop a new application, it helps us to understand which task is difficult today and what you want to change. You can include your website link or a short description in your enquiry.
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